This trend-watching site is worth keeping an eye on. Each month there is a free report. One of such reports that caught my eye was last December’s Output, as shown in the image above.
The concept of Generation Cash meeting Generation Consumer (Dec 06 Version)
Now that we are all potential content providers ( producing our own blogs, news (citizen journalism), videos and more), there is a move within the corporate community to harness this. For example, companies have for a while started to offer the customer community the chance to win a prize for coming up with the next innovation. Procter and Gamble even set the target that 50% of their innovations were to come from the customer community.
For a while, ‚us‘, the collective have been largely happy to settle for a small reward (relative to the market value of that intelligence). We are however wisening up slowly, and corparates are becoming aware that they may have to start paying/rewarding content providers more substantiantially for their content provision.
With the onset of a myriad of peer-2-peer payment systems (e-bay, pay-pal, barter currencies etc) , it is possible the content be paid for, even if it is small and pretty invisible in the large scheme of things.
Where there is economic reward for smaller actions, power is transferred to the collective.
This has implications for those consumers that produce content for free ‚for the love and not for the money‘. They may gradually be more substantially rewarded. With the systems in place to reward small contributions, this means that it could be easier to build your career on what you do as your hobby/your passion, if you can see a market value for it.
It is early days but this is a definite trend to watch.
Have a read of the briefings produced for the incisive monthly reports so far;