How the power balance is (slowly) shifting to the collective


This trend-watching site is worth keeping an eye on. Each month there is a free report. One of such reports that caught my eye was last December’s Output, as shown in the image above.

The concept of Generation Cash meeting Generation Consumer (Dec 06 Version)

Now that we are all potential content providers ( producing our own blogs, news (citizen journalism), videos and more), there is a move within the corporate community to harness this. For example, companies have for a while started to offer the customer community the chance to win a prize for coming up with the next innovation. Procter and Gamble even set the target that 50% of their innovations were to come from the customer community.

For a while, ‚us‘, the collective have been largely happy to settle for a small reward (relative to the market value of that intelligence). We are however wisening up slowly, and corparates are becoming aware that they may have to start paying/rewarding content providers more substantiantially for their content provision.

With the onset of a myriad of peer-2-peer payment systems (e-bay, pay-pal, barter currencies etc) , it is possible the content be paid for, even if it is small and pretty invisible in the large scheme of things.

Where there is economic reward for smaller actions, power is transferred to the collective.

This has implications for those consumers that produce content for free ‚for the love and not for the money‘. They may gradually be more substantially rewarded. With the systems in place to reward small contributions, this means that it could be easier to build your career on what you do as your hobby/your passion, if you can see a market value for it.

It is early days but this is a definite trend to watch.

Have a read of the briefings produced for the incisive monthly reports so far;

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4 Antworten zu How the power balance is (slowly) shifting to the collective

  1. Bob Meyer schreibt:

    I believe the consumer will some day be part of the circle. I know that the small business market has seen the value of using their own „currencies“ in the hundreds of barter networks that are found across the USA, as well as globally. Some 450,000 businesses can gain incremental business outside the cash marketplace in this manner. For 27 years I’ve published BarterNews which reports on the growth of the commercial barter industry. Sincerely, Bob Meyer

  2. fraukegodat schreibt:

    Hi Bob,
    This is rather interesting. I have just received an email from a Pioneers of Change Cultivation Unit member about that.

    For finance dummies like me here is a general website:
    (German innovative business magazine…for the IMAGINE Generation I: that was the brand eins issue that we received at the conference!)

    I have added Bob’s blog „BarterNews“ to our blogroll.

    Hey AIESEC, maybe this is a topic for the Finance Learning Network?

  3. fraukegodat schreibt:

    And another thought from my side:
    I have been to an „OpenSpace on OpenSpace“ yesterday and one topic we discussed was „How can we sell our service and OpenSpace?“

    I brought into the discussion a book that I have read over Christmas „Wir nennen es Arbeit“ (We call it work) about the Digital Bohéme in Berlin (their blog is also included in our blogroll). The authors wrote one chapter on the new currency „respect“ and we have concluded in our discussion yesterday that we need a paradigm shift away from money as a currency to respect. So the question shifts from „How do we make money?“ to „How do we gain respect with people for our work?“

  4. Olasofia schreibt:

    I saw a comment recently:

    It hints that with Second Life – because there is a monetary system ie. People can pay each other, it was able to go further than it’s a previous similar things called Active Worlds.

    I am trying to get my head round what in fact bartering systems MEANS for a community.

    Does it mean that excess resources in one area of the system can more easily be put to use? (because, say, one person’s ability to babysit would not be called on unless an add appeared for a request for a babysitter… then the babysitter can trade that to pick up on other excess resource in a system..

    So its as though.. much more of a system gets called on, brought to life..

    Does anyone relate to what I am saying..? (again, this is very much non-finance person speak!)

    Maybe that is how the peer-to-peer paradigm shift really makes itself felt…by enabling this to happen without a middle man taking a fee… and without putting other conditions in place.

    Is this about a community’s right/ability/freedom to redefine, according to them, what is of VALUE.

    Ie. Is it a way of a local –system being able to best use its own resource, because the VALUE of those resources is assigned by that community itself, not by far-away market forces?

    But then what defines the exchange rate between the Barter unit and the local mainstream economic market
    And, are there barter systems where one cannot exchange with the mainstream market? (ie closed systems??)

    What is the right conditions for this last question?

    Forgive the ignorance please, I was always allergic to mainstream economics out of a deep mistrust of all of it, until I read Small is Beautiful and The Ownership Solution (Jeff Gates)

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