Uwe is founder and Chief (officially at least) of Premium-Cola <http://www.premium-cola.de/>, a softdrink brand, which is ruled by a consensus-oriented collective of potentially all its stakeholders, including the consumers. This idealistic approach has not only proven to sustain and grow the company since 2001, it also helped to develop a unique set of management tools which address and design ecological, social and economic issues more consistent than any other company in the industry. For instance, Premium-Cola offers anti-volume-discounts, publishes mistakes actively and has no written contracts in order to stabilise the value creation chain. These and other tools have established a special USP, which Premium-Cola offers for free (e.g. open franchise) in order to spread the ideas, support companies in other industries to work similar, and also to help forcing others through market pressure.